SoFi x Call of Duty: Mobile
Strategist, Project Manager
Led the Call of Duty: Mobile and SoFi brand partnership celebrating Call of Duty: Mobile’s SummerFest 2024. The campaign included bespoke Out-of-Home creative for Copa America games at SoFi Stadium, as well as a Blink-182 Show.
Managed the campaign from ideation to execution including social amplification strategy, OOH creative, and campaign effectiveness. Campaign exceeded set benchmarks for engagement, downloads, and conversation volume across social channels.
“Your COD:M Report”
Strategist, Project Manager, Product Manager
This campaign compiled players’ in-game COD:M stats throughout the year encouraging them to share their stats out-of-game, driving engagement and reactivations.
Managed activation through each execution step including in-game product, social strategy, creative, and engagement strategy. Campaign over performed compared to benchmarks in impressions, engagement, and sentiment.
Call of Duty: Mobile LoFi: 2nd Anniversary
Strategist, Producer
Conceptualized and produced Call of Duty: Mobile LoFi activation for our 2nd anniversary. The activation showcased remixed theme songs from each of the 12 seasons of 2022 presented in a LoFi style.
Owned creative, social strategy, and production of this campaign. Over performed in sentiment, engagement, impressions, and is still widely considered one of the best pieces of marketing Call of Duty: Mobile has shared, according to our community.
Call of Duty: Mobile Esports
Specialist
Supported all Esports marketing for Call of Duty: Mobile for Champs ‘22 and Champs ‘23. Owned social & community strategy for our competitive initiatives including social amplification strategy, creative direction, esports community updates, live-stream setup, and live-stream engagement.
Call of Duty: Mobile Broadcast Channel Launch
Strategist, Social & Community Manager
Led the launch of Call of Duty: Mobile’s first Broadcast Channel. Broadcast channels are a blend between social & community spaces where brands can speak one-way to their audience (think IG Broadcast channel or WhatsApp).
Owned launch and live-now strategy and all bespoke creative for the launch. Meta considers our channel launch ‘best in class’ and often shares it as an example of what to do when launching a channel.
Call of Duty: Mobile x Deorro: 4th Anniversary
Strategist
Led collaboration between Call of Duty: Mobile and the popular musical artist Deorro to celebrate COD:M’s 4th anniversary. Owned the creative, social strategy, music release, and contract efforts of this campaign. The collaboration over performed in terms of spotify plays and player sentiment.